How to Run a Profitable DNS Reseller Business
One of the easiest ways to make money online is by selling digital products. This is a business with a very low barrier to entry and you did not need to stock or ship any goods to a particular destination. When it comes to this opportunity, one of the most viable businesses that you can run is by working as a reseller for a particular DNS provider. Here, you can sell an array of DNS products including domain names, SSL certificates, web hosting, email hosting and even WHOIS privacy service.
The market is quite huge because the web is infrastructure that people simply cannot do it. Businesses are constantly going online and they need websites and an online presence. As a reseller for a DNS provider, you can zone in on a niche that you can dominate and resell these DNS services to your unique market. After you have purchased the web space, there is always a wide scope within which you can make profits by selling any of the products listed above. It is important to note that this is a highly competitive market with potentially millions of resellers globally and success in this business will be dependent on your ability to carve out a profitable niche where you could resell these digital products to your target market.
Here are some simple tips on how you could make profits as a reseller for a DNS provider anywhere in the world:
Choosing Your DNS Product
When you are starting off as a reseller, it is important to choose a reseller hosting package that will offer you sufficient resources-bandwidth as well as disk space. From this, you can now partition off the resources and sell to your customers based on their requirements. In order to gain competitive edge, offer your customers frills and enhanced support for their DNS needs. For example, offer top quality customer support, SSL certificates that are affordable, and various add ons such as Facebook credits or Google Adwords credits. Customers are always looking for value and they will not hesitate to grab your package if they see that you are offering them good value. It is also important to develop a customer service culture of swiftly resolving DNS issues in order to gain the trust of your customers.
As a business owner of a reseller business, you will now have the privilege of setting the pricing. The price should be a good compromise. It should be attractive to customers but at the same time, it should make your reseller business profitable. If you set the price too high, your customers will turn to your competitors. If you set it too low, you will make losses. Be as transparent as possible and do not include any hidden charges.
DNS customers love promotions so a great way to attract as many buyers as possible is by offering discounts and other promotions and add ons that users see as free. DNS providers use various pricing strategies. By offering DNS products at lower prices, you are going to sign up as many customers as possible during the promotional window. You can always recoup your investments in the following year when customers renew subscription for the various DNS products. Customers do not change DNS providers easily so chances are that they are going to renew with you. Promotions will also earn you lots of positive vibes and reviews which will bring in more customers.
Networking is one of the best ways to build your reseller business. It is an opportunity to sign up new customers and also learn about various industry best practices from peers and registrars that will help you build your business. There are various events by ICANN, registrars, registries, domainers, resellers and many other industry players that offer great networking opportunity. You can also network on forums.
These tips should help you build a great and profitable DNS reseller business over the long term.